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Case #321

UK Launches ?Healthy Homes? Campaign


Air freshener comprised of baking soda, white vinegar and water; and potted basil and mint window sill insect repellent are two of the tips given by the local council in Middlesborough, in the northeast of England, in a 10 page booklet of home cleaning hints. The leaflet is being distributed as part of a two year `healthy homes' campaign, aiming to reduce lung cancer and respiratory disease levels.

Middlesborough's shipbuilding and chemical industries have been associated with a high incidence of cancer, but local studies have shown that in some areas air pollution is greater indoors than out. Susan Lee, officer in charge of the campaign, lists fumes from aerosols, cleaning products, paints, varnishes and glues, smoking and toxic fumes from fitted carpets among the reasons for respiratory illnesses and the dramatic increase in asthma.


Governments (or non profits groups) can raise public awareness concerning health issues by simple written information, broadly distributed. Secondary problems (indoor pollution) need to be address as well as the obvious problems (the external pollution in this case). The action is replicable anywhere but needs financial support and a willingness to do the educational work involved.
Location: UK
Action: Education/P.R.
Setting: Developed World
Extent of Action: Local
Issues: Environment, Health
Year(s): 2001
Outcome in progress
Source: ?The Ecologist? July/August 2001, Vol 31, #6


Prepared By: SL 11/01
Rating: 1
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