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Case #676

Title:
Appreciative Strategy Promotes a Positive Model For Business

Summary:

The author defines Appreciative Strategy as "the process of working out how we are going to do what we really want to do, in a way that is enriching and sustainable for all our stakeholders." In his experience, the organizational leaders and consultants who adopt this approach are those who already take responsibility for the world they create around them-selves, not only within their organization but also within their communities and environment. Appreciative Strategy, as a consequence, is aligned with notions of sustainable economy and creating value for wider stakeholder groups. It is strongly vision-focused on making a difference, rather than making a killing and seeks to balance competitive with collaborative advantage.

Comments:

The Strategy: In business, use positive focus and a process of working out how we are going to do what we really want to do, in a way that is enriching and sustainable for all our stakeholders in strategic planning. This philosophy can replace our current strategic models, which are deeply rooted in our warfare history and have a bias towards 'killing off the competition.' Important Points: We need to choose a new heart for strategy - one that is positive and looks to create a world that works for all. Fear-based models can only work in the short-term before obvious problems of exhaustion occur. The outward sign of our battle mentality is the current automatic acceptance of competition as the modus operandi for business.
Location: global
Action: Economic/Business
Setting: Developed World, Semi-Developed, Third World
Extent of Action: International
Issues: Corporate/Economic Abuses
Year(s): 2003
Outcome in progress
Source: Living Lightly (UK) Issue 26 - Winter 2003

Contacts:

John Sutherland, Director of Strategic Resource
Tel: 015394 31945
EMAIL: StrategicRes@aol.com
Prepared By: sl, 11/05
Rating: 1
 
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