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Case #762

Green Auto Club Offers Alternatives to Motorists


A new auto club says it wants to change the way people think about travel. Launched in June 2002, Better World Club provides 24-hours-a-day, 365-days-a-year emergency roadside assistance comparable to the American Automobile Association (MA) and declares itself committed to improving the environment. The company will donate one percent of its annual revenues toward environmental clean-up efforts and provides eco-friendly travel alternatives - including green lodging and discounted rates for renting clean fuel vehicles.


STRATEGY: Offer environmental friendly car rentals through an automobile club similar to AAA. Better World also promises to use members' dues to support mass transit funding and other policies aimed at reducing global warming.
WHAT WORKS: Better World provides clean fuel vehicle rental through EV Rental Cars, the only environmental vehicle rental company in the US. In 13 cities, travelers can now rent electric, natural gas, and hybrid cars through the company. Better World recognizes domestic partners when determining yearly payment rates.
Location: USA
Action: Economic/Business
Setting: Developed World
Extent of Action: National
Issues: Environment
Year(s): 2002
Outcome in progress
Source: YES! A Journal of Positive Futures, Spring 2003, p. 10


www.betterworldclub.com or www.evrental.com
Prepared By: sl, 4/06
Rating: 1
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